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Product design

End-to-end product design

Taking a product from a rough thesis to something people can use. Positioning, scope and interface treated as one problem, because deciding what not to build is most of the work.

What you get

Deliverables

  • 01Product definition: audience, jobs, success measures
  • 02Scoped roadmap split into shippable slices
  • 03End-to-end interface design for the first release
  • 04Validated prototype and the findings behind it

How it runs

Process

  1. 01

    Frame

    Agree the problem and how we will know it is solved.

  2. 02

    Explore

    Several directions in low fidelity, judged against the measures — not taste.

  3. 03

    Commit

    One direction taken to full fidelity and cut into releases.

  4. 04

    Validate

    Put it in front of real users, then revise before engineering commits.

Tooling

What we reach for

  • Figma
  • Research
  • Prototyping
  • Roadmapping

Proof

Where we’ve done this